MERCEDES - SPRING EDITORIAL CONTENT.
AIM
To shoot a series of images that showcase a Mercedes Benz vehicle in a lifestyle setting.
CONSIDERATIONS
Images should feel polished, but real and accessible.
Shoot will need to be low impact to avoid having to apply for and purchase a permit. This generally means no lighting or equipment is able to be used - only light shapers with the potential exception of handheld lighting, speedlight etc.
DATE
29.10.2020.
TIME
7am - Photo Team
8am - Models.
TALENT
Benn + Boni - Chadwicks.
LOCATION
Hockey Dr, Albert Park Lake
MOOD
Not aimed to illustrate elite sports practice, but the lifestyle Mercedes clientele enjoy in spring, mood should be lighthearted and not too series. Images should all have an element of colour and modern social media appeal. Words that come to mind are playful, sassy, cheeky.
SHOT LIST
VEHICLE without talent.
Front.
Back.
Side.
3/4.
VEHICLE with talent.
Interior dash. GIF op.
Interior drivers seat.
Unpacking car. GIF op.
Setting up workout area.
Workout - stretches etc. Car in background. GIF op.
Walking/running past car.
Post workout - coffee, juice - wrap.
REFERENCES
VEHICLE FOCUS
Front. Back. Side. 3/4.
STORY FOCUSED
Lifestyle focused imagery that shows a range of warm up exercises pre going for a run. Activities could include stretches, yoga, weights, dips and so on.
Car should be positioned in the background of all shots, and the focus should move between the models and the vehicle.
LOCATION
Option 1. Green scape.
Think Botanic gardens, local park.
*Consideration - shooting in a green shadowy location with no lighting may or may not affect the outcome depending on the weather of the day.
* Consideration - car needs to be able to parked free of other cars and to allow space for the activity to be photographed. The botanic gardens may be to busy to allow for set up and execution of shoot. Condsider less busy park options.
STYLING
PE NATION new season. To be chosen by Liz and model once location has been identified. Approved by Mercedes team.
TEAM
PHOTOGRAPHER: Liz Sunshine - 0404152752
ASSISTANT: Emma Gillett
OUTPUT
A series of 10-15 final pieces of content to illustrate our spring story.