MELBOURNE STREET STYLE AND FASHION
It’s the ideal job, working at one of Australia’s most well known and loved fashion brands and looking fabulous whilst doing so. But what exactly does a job at Miss Shop involve? Well, after collaborating over the past few months, we got to sit down with some of the team to find out exactly what it is they get up to in the office. Today we’re chatting to Megan who’s the leading designer for Miss Shop exclusive brands – Tokito and Milk & Honey – about how the job has changed her outlook on fashion.
HOW LONG HAVE YOU BEEN PART OF THE MISS SHOP TEAM? Just over 3 Years.
WHAT LEAD YOU TO WORKING IN FASHION DESIGN? I was at uni, studying another course and instead of doing my assignments I found myself shopping in second-hand stores looking for garments that I could alter to wear out on the weekend… I realized then, that I needed a change in direction.
WHAT IS YOUR FAVOURITE ELEMENT OF THE DESIGN PROCESS AT MISS SHOP? I love the start of a new season, it’s like a blank canvas, and working out which direction to take always feels like a new beginning.
WHERE DO YOU LOOK FOR INSPIRATION WHEN CREATING A NEW RANGE? Everywhere. Catwalks are always a big influence in our ranges but inspiration comes in many shapes and forms. It can be as simple as a detail on an item of clothing worn into the office, a street-style image or even something completely unrelated to fashion. This mix of inspiration means that our collections are always unique.
HOW DO YOU KEEP ON TOP OF TRENDS? We look to many sources such as magazines, blogs and online trend services but social media is probably the biggest tool now when tracking and determining trends for our customer. It gives us instant insight into our market which is always changing.
IS IT EXCITING SEEING ONE OF YOUR OWN DESIGNS IN THE STREET OR EVEN IN THE OFFICE? It’s an amazing feeling to see my sketches come to life but is even more rewarding to see them on someone in the street – I have been caught staring people down to get a better look at them!
IF YOU HAD TO DESCRIBE YOUR PERSONAL STYLE IN THREE WORDS WHAT WOULD THEY BE? All Black Everything
HOW HAS WORKING AT MISS SHOP INFLUENCED YOUR OUTLOOK ON FASHION? It has made me realize there is no right or wrong answer to what is and isn’t fashionable… fashion means something different to everyone.
WHAT IS YOUR STAPLE ITEMS FOR ANY OUTFITS? Skinny Jeans.
IF YOU WEREN’T A FASHION DESIGNER, WHAT WOULD YOU BE? Probably an Architect or Interior Designer. I studied Interior Architecture before swapping to Fashion Design and I am still inspired by beautiful spaces and clever construction.
FAVOURITE BEAUTY PRODUCT IN YOUR MAKEUP BAG? YSL Touche Eclat – to hide those dark circles under my eyes… I’m a night owl.
3 NON-FASHION ITEMS YOU CAN’T LIVE WITHOUT? My phone, my bed and a morning coffee.
GREEN TEA OR GREEN SMOOTHIE? Both! Spinach, berry and coconut water smoothies in the morning and herbal tea in the afternoon.
Photography: Liz Sunshine – 2015 – Interview
Earlier this week we headed to Fitzroy Gardens for the Gorman Autumn 2015 runway presentation, MOTH and MOON. Also a celebration of their 16th year, we sat within The Conservatory amongst exotic plants as models graced the runway in the new Autumn Collection. One of Melbourne’s most iconic labels – mostly recognisable for their strong focus on prints – this season did not disappoint. With strong layering and a combination of metallics, pastels and jungle prints, if your looking for an injection of something fresh and sparking into your wardrobe this Autumn look no further as Gorman is sure to have you covered. x
Here are some of the looks we loved of the runway. xx
BELOW: “We loved Ribka’s Autumn layering and colour palette, from the forrest green of her jacket, to her baby blue knit and nude heels.”
ABOVE: “Platform shoes and playful proportions, we loved Kayla’s look. The pops of orange were the perfect combination back with the blue hues and we loved her simple hair style and pop lip colour. ”
BELOW: “Gemma has nailed this wide leg layered look in white and black. We loved the soft layering and the width of her white pants. A bold, yet relaxed statement.”
ABOVE: “Antonia looked lovely in this Gorman look straight of the runway. We love this length of her dress and the way the pleats change the shape of the print.”
BELOW: “Always lovely, the How Two Live sisters look great dressed in similar outfits. We love the proportion of the jackets with full skirts and oversized monochrome print tees.”
ABOVE: “An old Street Smith favourite we love the beautiful Bernadette in this black dress with print hem detail and Gorman bag.”
BELOW: “One of our favourite colours for the cooler months, we love Lorna’s skirt and bag in caramel and nude tones. Paired back here with a simple black high neck top and booties, this look is clean and minimal.”
ABOVE: “We really liked Michelle’s trench and monochrome look, the shorter length goes perfectly with her stripe tee dress. A simple yet chic look for the cooler end to summer.”
BELOW: “Elyse is perfectly minimal. Wearing our new favourite Evrryday denim shorts with booties and a black silk shirt, this is the perfect look for any laid-back event.”
ABOVE: “Gorman is known for their prints and Natalie is definitely showcasing them to the full potential. We love this layered jungle print from the new Autumn collection, with pants, dress and jacket.” Would you rock this look?
When two of our favourite like-minded Aussie brands come together we know that amazing things are bound to happen. That’s why when we heard the beauties at Kit Cosmetic were joining forces with the brilliance of Nobody Denim we could hardly stay away.
To celebrate Kit’s new colour collection, the partnership brings together two homegrown labels synonymous with iconic Australian style to create the ultimate tip to toe look. We love the subtle earth tones of the new range and pairing of each colour palate with a signature staple piece from Nobody.
The perfect match for any denim hue, we’re sure you’ll find the right nail colour fit for you. x
See the full range here.
Here at Street Smith we’re lucky enough to work with incredible women who have amazing personal style and feel empowered by the clothes they wear.
We believe the power of looking good can transform how we feel about ourselves and when we heard about Wittner’s Walk Tall Campaign, we were more than happy to get on board.
We love shooting gorgeous babes and making them feel beautiful in their own clothes and the Walk Tall Campaign is all about encouraging women to feel comfortable and confident in every step they take, starting with the shoes they wear.
We’re the first to admit that a good pair of shoes can make any girl feel like she can take on the world, and that’s exactly what Wittner have delivered with their Autumn/ Winter 2015 collection. Known for their classic modern aesthetic and always being on point, Wittner have a focused on combining both fashion and function for the perfect effortless style.
The right shoe is the necessary accessory to complete any outfit and Wittner’s latest designs have us feeling both sexy and feminine with their sleek sophistication and timeless edge.
We can’t wait to embrace Wittner’s new mantra and spread the message to ‘walk tall’. x