When Brooke from the city of Melbourne asked me to be apart of the MSFW industry day, I was honoured to be considered as a story worth telling. It’s not often you get the opportunity to that you look back on the journey that has got you to where you are today, as it’s always about pushing forward. Being apart of todays industry talk today allowed me to do just that, reflect.
ONE QUESTION I ASKED WAS WHAT ADVICE WOULD YOU GIVE TO YOUNG ENTREPRENEURS? And here are my three answers. x
Understanding the value of experience was one thing I learnt very early on that I would recommend to anyone. One of the first steps I ever took in the right direction was assisting for free to gain experience. At the time I was studying at uni and wasn’t sure what a photographers assistant really did or how a commercial photography job worked, I just knew I wanted to get started. So I decided I could afford to volunteer one day a week, in an effort to know more about the industry I loved. I volunteered for 3 months, one day a week before I started getting paid as an assistant. One and a half years later I was working full time as a professional photographer. If I had never given my time away in exchange for experience I would probably still be assisting now and not be able to tell you about the amazing journey I’ve had so far. So understand the value of experience you never know what you will learn.
Becoming a social networker enriched my life with so many of the new friends I have today. Networking is no longer just about talking to people at events – which I have already mentioned I’m terrible at. It’s about finding like minded people who want to talk about the same things you do. You don’t have to be in fashion to love what it’s about. Some of my insta-friends are vets, nurses, landscape photographers, lawyers, landscapers and journalists. But we never run out of exciting things to talk about or amazing outfits to shoot. Social networking has made me a better photographer because I’ve working with amazing people who allow me to be creative and push me to be better.
Find a unique perspective and specialize. There are more people in creative industries then ever before, but that doesn’t mean there isn’t a gap in the market. When I started shooting street fashion I knew of Tommy Ton, the Satorialist and Face Hunter. There were a few people doing it in Australia then, but no one who was really saying anything in particular about Melbourne, so this became my focus. Working with bloggers and brands and specializing in collaborations, was also a point of difference for me. Having a unique perspective and specializing will make people come to you.
A DAY IN THE LIFE; STREET SMITH
As another part of my talk I was asked what I do on a day to day and instead of telling a sequence of my day to day, I had the very talented and beautiful Lisa Frieling film the below which is essentially a day in my life. Also to Jack Vanzet (here) for the music.
I hope you enjoy and get a little insight into what we do at Street Smith. x